Branding
LABYRINTH THEATER COMPANY
The off-broadway company, Labyrinth Theater, wanted to create a new identity that truly embodies the spirit of their plays, which are almost always about familiar, offbeat, raw, New Yorkers. Graffiti filled urban environments became the aesthetic inspiration for their new identity. To capture the urban environment, a stencil and acid colored spray paint was used to create the logo.
Art Director Maxwell Millermaier & Steff Geissbuhler | Designer Max Millermaier | Producer Leslie Sherr |
Commissioning Agent Labyrinth Theater Company
SIGNAGE
BRAND COLORS
SEASON BROCHURE
SHOW POSTERS
